FC Barcelona Sign Up With Blockchain Platform Chiliz
February 13, 2020
FC Barcelona has signed a new global partnership agreement with blockchain–based fan engagement platform for sports and entertainment Chiliz.
Barcelona become the latest team to sign up to the platform, following clubs such as Juventus FC and Paris Saint-Germain
The agreement will enable fans to interact with Barça in an innovative way through Chiliz’ fan voting and rewards platform Socios.com, where they will be able to participate in different surveys and polls about the everyday activities of the Club using digital assets called ‘Barça Fan Tokens’.
Fans around the world will be able to purchase ‘Barça Fan Tokens’ through an innovative process known as a Fan Token Offering (FTOTM). They will also be able to collect the digital currency Chiliz $CHZ and Barça Fan Tokens periodically for free, via Token Hunt, the platform’s augmented reality feature. $CHZ is listed on many of the world’s largest cryptocurrency exchanges
This alliance, the first blockchain partnership to be signed by the Club, was made official at an event held at the Camp Nou Stadium attended by Josep Pont, Board of Directors Member and head of the Commercial Area of FC Barcelona, together with Alexandre Dreyfus, Chief Executive Officer of Chiliz, who was presented with the new FC Barcelona 19/20 home jersey.
As well as giving fans the right to vote on different topics, the platform will reward fans for engaging with the Club. Fans will be rewarded for every different action taken on the platform, climbing up leaderboards and receiving reward points which can be exchanged for exclusive merchandise and unique once-in-a-lifetime experiences linked to Barça.
This agreement is part of FC Barcelona’s global expansion strategy. It reinforces its commitment to sourcing the best possible agreements in each category to help Barça to continue to lead the way not only on the field of play, but also in the field of partnerships and sports marketing. Furthermore, this new alliance boosts FC Barcelona’s commitment to looking to new digital channels and formats for connecting and generating engagement with their global audience.
Barça Fan Tokens (known as $BAR within the Socios.com app) will be available in Q2 2020. 40 million Barça Fan Token will be made available, with each of them costing €2 at the initial point of sale.
Josep Pont, FC Barcelona Board Member and Head of Commercial Area, said: “We are proud to welcome Socios.com to the Barça family as a new global partner. This agreement will give us the chance to set up innovative marketing and partnership activations with a clear focus on the digital realm to take the Club closer to our fans around the world. This agreement also forms part of FC Barcelona’s goal to become associated with leading brands that can help us consolidate our new commercial and digital strategy, with the development of new streams for the generation of resources helping to make us a benchmark both on and off the field.”
Alexandre Dreyfus, CEO & Founder of Socios.com & Chiliz, commented: “We are very excited to welcome FC Barcelona to Socios.com, and even more excited to start engaging with their massive fan base around the world. With over 300 million fans worldwide, Barça’s fandom spans countries as well as cultures. The Club is without a doubt the most renowned and the most supported football club in the world and we can’t wait to see their fans start to influence Club decisions. Adding FC Barcelona fans to the Socios.com global community takes us one step closer to our goal of mainstream adoption of blockchain. Every time a fan downloads the app, we are furthering education, and every time a fan buys a Fan Tokens, we are strengthening the use cases of this innovative technology.”
