FC Barcelona Appoints WE Red Bridge For China Communications
By Taruka Srivastav | April 24, 2019
FC Barcelona has beefed up its communications efforts in China through a new agreement with local consultancy WE Red Bridge.
The agency, with offices in Shanghai and Beijing, will assist the club in developing a communications strategy in China, assisting with its media relations and influencer marketing.
WE Red Bridge will operate the out Shanghai office and has created an integrated team to handle the account, combining talent in the fields of insights, consumer, creative, digital, and corporate PR.
Barcelona already has a good foothold in China with a joint venture partner Chinese Mission Hill Group, which opened the Barça Experience and Barça Academy Pro in Haikou, China.
LaLiga appointed WE Red Bridge at the beginning of 2017-18 season to roll out the China communications campaign extending football beyond the field of play to bring the human story of the game to the forefront.