FC Barcelona Implements KORE ProSports Sponsorship

FC Barcelona has selected KORE ProSports Sponsorship™ from KORE Software to improve the management related to its worldwide sponsorship sales and activation. KORE is the global leader in business management software for the sports and entertainment industry, providing software designed to handle end-to-end sales, marketing, contracting, finance, and operations.  

Established in 1899, FC Barcelona is one of Europe’s and the world’s highest profile sports organizations. In regards to the implementation of KORE ProSports Sponsorship™ software, FC Barcelona observed the benefits and impact that KORE’s software has had on other world sponsorship industry leaders. They understood that KORE could play a strategic role in the integration and coordination of the sponsorship sales and activation within its commercial offices. 

After the recent inauguration of the second abroad commercial office in New York City, following the opening of the first one in Hong Kong three years ago, FC Barcelona is more commercially active than ever all around the world on a 24/7 basis. Under this global scenario, KORE ProSports Sponsorship™ was identified as the perfect solution to integrate all the everyday global commercial activities under the same tool. With this move, FC Barcelona positions itself as a first mover among the top European football clubs and makes a clear statement about its present and future ambitions. 

KORE President Todd Cusolle added, “We are excited to add an organization the caliber of FC Barcelona to our European operations. We look forward to boosting the operations of this world-class club for years to come.”  

About KORE Software:

KORE Software has revolutionized the way that the global sports industry does business. No other company on earth has more influence on how sports and entertainment assets are bought and sold, whether they be individual tickets, annual memberships, luxury suites, media, or corporate sponsorships—over €10 billion and growing go through KORE’s systems each year.  

The KORE ProSports™ suite of software is the global sports industry’s leading platform for turning a generic CRM, such as Salesforce, Microsoft Dynamics CRM, or SAP into a 360-degree sports business system.  KORE’s software seamlessly integrates with other key business systems, including ticketing systems (e.g., Ticketmaster Archtics) and accounting systems (e.g., SAP). 

KORE is headquartered in New York City with software development offices in Vancouver, Canada, and regional offices in London and Hong Kong.

Russell Scibetti, VP Product Strategy, KORE:  “In a part of the industry that is often run on spreadsheets and decisions are made by gut feel, seeing one of the most iconic global brands investing in a system such as KORE demonstrates the ever-growing importance on data-driven decision making and leveraging technology for more efficiency and revenue growth.”

“With KORE ProSports, FC Barcelona will be able to streamline their communication, processes and data across their three offices around the world and impressive global partners to reach a new level of real-time insight into their business efforts.”