FC Barcelona Expands Assistència Sanitària Agreement
July 2, 2019
Medical insurance company Assistència Sanitària is upgrading its partnership with FC Barcelona to become the main sponsor of the club’s pro teams in basketball and other sports until 2024.
Assistència Sanitària is the club’s supplier of medical insurance and is present on the club premises. FC Barcelona uses the company’s healthcare centres (as well as Hospital de Barcelona) for medical needs.
The new agreement gives the health group association and image rights, advertising and promotional rights, hospitality rights, and others, for the football club, the Nou Camp facilities and professional teams at the Palau Blaugrana.
The basketball, handball, futsal and rink hockey teams will now wear its logo on the front of their shirts.
Josep Maria Bartomeu, President of FC Barcelona said: “Our association with Assistència Sanitària will help us to keep growing and consolidating our position as a multi-sports club. We are especially excited to be sharing this journey with a leading name in our country, renowned for its excellence. We celebrate this new landmark for the club’s professional sports”.
Dr. Ignacio Orce, President of Assistència Sanitària, said: “The extension of the agreement with FC Barcelona to become the main partner of all of its professional sections fills us with pride and further strengthens the trusting ties and shared values between the two parties.
“As a leading company in Catalonia, with almost 5,000 doctors and a clear vocation to offer a service that improves and preserves people’s health through healthy habits, linking up with the leading sports club in Catalonia is a magnificent opportunity to boost the visibility of our work and our professional vocation.”