FC Barcelona extends deal with Beko as official training partner
By Shantanu Srivastav | February 16, 2018
FC Barcelona has renewed partnership with Beko as sleeve-sponsor and training partner for three years.
Beko will also be Barcelona’s first option for home appliances, while its logo will continue to feature on the left sleeve of the team’s playing shirts.
Barcelona’s president Josep Maria Bartomeu said: “We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image.
“As a result, Beko becomes a main partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.”
Ali Y Koç, vice chairman of Beko’s parent company Koç Holding said: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs,” added Ali Y Koç, vice chairman of Beko’s parent company Koç Holding. “Beko, like FC Barcelona, has a proud and longstanding history of constantly striving to improve standards and break new ground. We are therefore proud to have FC Barcelona at our side as we strive for even greater global growth and success in the years to come.”