FC Barcelona Enter Strategic Partnership With IMG

FC Barcelona have agreed a strategic partnership with sports and media business IMG, treatment to exclusively represent the club’s commercial interests in China.

The three-year deal between both parties covers brand and commercial strategy, sponsorship, exhibition games and tours.

FC Barcelona CEO, Ignacio Mestre, said: “We have been impressed with the work that IMG has done in developing football in China and they are the perfect partner for us to strike a strategic relationship with.

“China is an important country for us to connect with our fans and to continue to succeed in and it is imperative that we work with a company that understands the China market and has a track record of success.”

Robbie Henchman, SVP, Head of IMG Asia Pacific, said: “FC Barcelona is an iconic football club with a rich history that stretches to every part of the footballing world and we are excited at the prospect of working with them in China.

“Our unique experience and expertise in China will enable the club to further develop its interests across a number of areas and enhance the club’s already strong presence in a country we know very well.

“We have been at the forefront of China’s burgeoning football industry through, in particular, our work in cultivating and developing the Chinese Super League (CSL) as the strategic partner of the League.”

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