FC Barcelona Become First Sports Club to Break 100 Million Social Media Followers

By Community | February 14, 2014

La Liga giants FC Barcelona have claimed they have become the first sports club anywhere in the world to be able to boast more than 100 million followers on its social networks.

Sporting and social excellence has led to leadership in the 2.0 market, medic where FCB is the top club on all the world’s major networks. In fact, the club is gaining about 100,000 new followers a day on its different social networks, and is the number one sports club on each of Facebook, Twitter, Instagram, Google+, Tencent Weibo and YouTube, the biggest platforms in the world.

On Facebook, for example, FC Barcelona’s page is one of the 25 most popular in the world. Just a few weeks ago, FCB passed the 50 million mark and is considerably ahead of the likes of Real Madrid, Manchester United and Chelsea.

On Facebook, Barça has more followers than any club in the top North American leagues, including the NBA, MLB and NFL, and more than any club in Europe’s top soccer leagues, including the FA Premiership. 

Out of the Catalans 100 million followers Facebook had a dominance with 64.2% of the total, almost three times more than Twitter (22.3%). The club also has popular accounts on Google+ (7.7%), Tencent Weibo (3.2%), Instagram (1.5%) and YouTube (1.2%).

In 2013, there was an increase of 32 million followers on all of the club’s social networks. But more than just setting records in terms of numbers, FC Barcelona is also working hard to ensure that its supporters make the most of these platforms by receiving all the very latest news and information. 

As well as official social networks, FC Barcelona has a further 17 million users of LINE, the application for i-phones and computers that can be used to connect with 300 million fellow users around the world. Barça already has official LINE accounts in Catalan, Spanish, English, Portuguese and Japanese. LINE, like social networks, is another wonderful way for being in constant connection with the club and being among the first to receive news updates and be able to access exclusive promotions.

Dídac Lee, director of the Media and Communications Department and head of New Technologies, added: “100 million followers is a spectacular figure that shows how much people love our Club.”

“Barça is a global phenomenon, we should note that we welcome a new follower to our social networks every second.”

“FC Barcelona has more followers on social networks than there are people in the twelfth most populated country in the world (the Philippines with 87 million)”.

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