FC Barcelona and Telefonica Agree Media Rights Deal

February 17, 2015

FC Barcelona have named Spanish telecommunications provider Telefonica as their official audiovisual rights-holder for the 2015-16 season.

As part of the deal Telefonica will include the agreement into their global television and content strategy.

The company replaces Mediapro who worked with the club under a television rights deal for several years.

According to the Catalan club the ‘strategic agreement’ with Telefonica came after a “long period of contact and negotiations with operators from all over the world”.

The deal will also see Telefonica receive the distribution rights of the club’s Barca TV channel.

Barcelona also confirmed a separate three-year deal with Telefonica as their regional partner in Latin America, prescription including Mexico.

The company will activate sponsorships in the area via their Movista and Vivo brands. 

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