FanDuel team with Opta for UK fantasy football product
By iSportconnect | July 28, 2016
Fantasy sports company FanDuel today announces a partnership deal with sports data provider Opta, look ahead of launching its next generation fantasy football product in the UK.
FanDuel and Opta will provide live performance statistics for FanDuel’s brand new fantasy football platform, to be launched early August.
Available on web and mobile, the product is being built from the ground up by the same UK-based team that developed FanDuel’s US product and will focus on the Premier League.
To date, FanDuel’s fantasy sports contests have been exclusively available in North America, the launch of a football product specifically for the UK market is the first step in international expansion plans.
Karol Corcoran, Director of International Marketing at FanDuel, said: “We are thrilled to be working with Opta, they’re a world-leader in their field. Their expertise and data will add to the excitement of our live game experience, letting users watch their fantasy team rack up points as the real games play out on the pitch. Opta’s stats also play a critical role in our unique scoring system, which considers the contribution of every player on the pitch, not just those who score goals – ensuring a more realistic and compelling reflection of the on-field action.
“Our team has spent a lot of time on developing the right product for the UK’s football fans and we’ve already had a lot of positive feedback from users during our beta contest phase, which was rolled out during the 2016 Euros. We can’t wait to bring the full product to market.”