FanDuel Partners With 15 NFL Teams in Multi-Year Deals

Daily fantasy sports company FanDuel has agreed multi-year partnerships with 15 National Football League (NFL) franchises. 

Deals have been secured with St Louis Rams, Detroit Lions, Philadelphia Eagles, Jacksonville Jaguars, Cleveland Browns, Tampa Bay Buccaneers, Buffalo Bills, San Diego Chargers, Indianapolis Colts, Washington Redskins, Green Bay Packers, Cincinnati Bengals, Baltimore Ravens, Houston Texans and New York Jets.

As part of the deals FanDuel will receive branding at the stadiums of all the teams as well as digital advertising.

However FanDuel will not be able to feature team logos on their advertising campaigns or website, as set out by the NFL with their restrictions on deals of this nature.

“A team sponsor is a company that can use the team logo or say, ‘We are the official (company) of the team,” said NFL spokesman Brian McCarthy.

“That is not the case here. These companies are not team sponsors. Officially or unofficially. They do not have any designations.

“Teams have advertising arrangements from a variety of companies, but that doesn’t make every one of them a team sponsor.”

Nigel Eccles, the chief executive of FanDuel, said: “It’s amazing. It’s surprised us how quickly everything has moved.”

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