FanDuel Expand NBA Portfolio With LA Lakers Deal

November 21, 2014

Daily fantasy sports provider FanDuel  has continued its foray into the American sports market by announcing a partnership with the National Baskeball Association (NBA) franchise Los Angeles Lakers.

It is the LA team’s first partnership with a fantasy sports website.

FanDuel will receive branding at the Lakers’ home games at Staples Center. They will also be promoted via closed-circuit television broadcasts of Laker games and be featured on the team’s online platforms.

“The Lakers are excited to welcome FanDuel as a new partner of the Los Angeles Lakers, order ” said Tim Harris, Lakers Senior Vice President, Business Operations/Chief Operating Officer.  

“We look forward to aligning with FanDuel as they make their mark across the sports-entertainment industry as the leader in one-day fantasy sports leagues.  

“We consider this a tremendous opportunity for collaboration and anticipate a long-standing relationship with FanDuel.”

FanDuel’s new deal with the Lakers brings them up to five total partnerships signed with NBA franchises as well as a four year partnership agreement with the NBA.

The other four NBA teams who have partnered with FanDuel are the Orlando Magic,Brooklyn Nets, New York Knicks and Chicago Bulls.