Atlanta Falcons Announce Equifax Sponsorship Deal
September 29, 2011
The Atlanta Falcons have announced Equifax has become official credit and identity information partner of the club.
The multi-year sponsorship deal includes joint promotions, sale branded radio advertisement, treatment prominent signs at The Falcons’ Georgia Dome, viagra sale on-field competitions and digital programming.
Equifax Chairman and CEO Rick Smith said: “Equifax is proud to rise up as the official credit and identity information partner of Atlanta’s hometown team. Our partnership with the Falcons will create meaningful opportunities for engagement with our clients and partners, while also supporting a great football franchise and Atlanta institution in the Falcons.”
President of Equifax’s direct-to-consumer business, Personal Solutions, Trey Loughran said: “Winning with credit, just like in football, is all about making the right plays. We are excited to partner with the Falcons to help fans and players alike take control of their credit and financial well-being.”
The announcement is Equifax’s first NFL sports team sponsorship in its 112-year history. The partnership will showcase the company’s credit and identity protection products, as well as provide consumers with an opportunity to learn more about credit and personal finance.
Falcons CEO and team president Rich McKay said: “We’re excited to have another major Atlanta-based corporation on board to support our team. Credit is your financial identity and it touches almost every part of our lives from the front office to the field. We’re looking forward to working with Equifax to educate our players and our fans about credit and the benefits of the credit and identity protection products that Equifax provides.”