Facebook: “Viewers Want To Share Emotion”

Facebook has become a huge player in the sports video space as a hub of fan engagement. Anna Chanduvi, Sports Media Partnerships, EMEA, speaks to iSportconnect TV about what fans want from sports content and how rights owners can work most effectively with the platform.

The host for this interview during the iSportconnect Paris Summit last week, is Darran Phillips.

Facebook has increasingly become a player in the live space. To cite a few examples of live content on the platform:

• Bleacher Report broadcasts live fantasy football shows such as “Waiver Wire Weekly” and “Sunday Fantasy Live.” Viewers can engage with Bleacher Report’s fantasy football expert to get their line-up questions answered on air.
• FOX Sports produces live football shows that not only incorporate expert opinions, but also stimulate fan interaction through polls and debate questions in the comments section.
• Real Madrid broadcast its Champions League Final preview, getting fans ready for what would be the club’s record 11th title in the storied competition.
• The NBA’s Golden State Warriors produced “Warriors Live,” an hour-long show from the team’s media day. The programme featured interviews with players, as well as preseason analysis.