Facebook Launches Olympic Hub Page
June 18, 2012
Facebook has launched the Explore London 2012 page, as a big Olympic hub for the summer games.
The Explore London 2012 page contains all of the other pages relating to the games in one handy place. This site can be personalised as an Olympics feed and only the content that you care about will appear in your news feed.
The pages consist of athletes, national teams, individual sports, broadcasters or even sponsors.
Joanna Shields, VP and Managing Director EMEA at Facebook, said: “The Olympic Games have always produced incredible stories. Some make headlines, but many never find an audience.
“These Olympics, every story has the potential to be heard. On Facebook, all athletes can have an audience, and every fan can track how their heroes are doing, support them, encourage them, and share their stories with the world.”
Mark Adams, Director of Communications at the IOC, added: “The Olympics has been connecting fans with memorable sporting events and moments for more than a century, first in the stadiums, then through television and now on social media. It makes sense to give fans the best experience we can and these will be the first truly ‘social’ Games.
“I’m sure that through Facebook and all of our other social media channels we will manage to bring a new dimension to the Games for a new audience.”
We’re glad that Facebook and the IOC have hooked up to create the Explore London 2012 page because it provides fans with a super easy way to get the content they care about the most delivered straight to their news feed instead of seeing a load of rubbish they couldn’t care less about