Broadcast ELEVEN eMasterclass Facebook sportsbiz

Facebook And ELEVEN Join iSPORTCONNECT’s Media And Broadcast eMasterclass

March 17, 2021

iSPORTCONNECT are happy to reveal the next speakers who will be featuring at our Media & Broadcast eMasterclass to be held on March 25th.

Pedro Presa, ELEVEN Group’s Chief Direct To Consumer Officer and Léa Bayssat, Sports Partnerships at Facebook will be joining our esteemed list of speakers.


Pedro is overseeing the development of ELEVEN’s global platform, including the launch of the ELEVEN Next, ELEVEN Women and ELEVEN Esports content verticals and ELEVEN’s D2C network. 

Pedro began his entrepreneurial career developing Beach Soccer in Nigeria and Chile, having previously worked in marketing and communications roles at major European football leagues in France and Spain, and the European Professional Football Leagues in Switzerland. 

He then co-founded MyCujoo with his twin brother João in 2014.  Pedro helped transform MyCujoo from a two-person start-up with a single customer in Switzerland into a company with thousands of partners and millions of users from over 150 countries worldwide, and oversaw MyCujoo’s acquisition by ELEVEN in 2020.


She joined Facebook 4 years ago from a Creative agency in Paris to manage Media Agencies and advise on their marketing spend on Facebook and Instagram. After 2 years in that role in Dublin, she joined the Sports Partnerships team in London to collaborate with our Sports Teams partners, helping them to grow & engage their fans, but also to monetize better through Facebook and Instagram.

Other eminent speakers include Keegan Pierce, International Development, LaLiga UK & Ireland, Roger Brosel, Head of Content & Programming, LaLiga,Richard Sweeney – CEO, Premier Sports and FreeSports, Jérôme Parmentier, Head of Broadcast & Media Rights at the International Olympic Committee and Johan Cederqvist, Head of Pay Channels and Rights at TV4 Media.

If you would like to register interest for this limited event please email or by heading to this link –

We do hope you will be able to join us for this all-new event, and follow iSPORTCONNECT’s website and social media channels for the key news to ensure you do not miss out on what should be a great event, providing insight and networking for all.

Broadcast ELEVEN eMasterclass Facebook sportsbiz