FA Signs A Multi-Million Pound Landmark Deal With BBC And Sky Sports For WSL Broadcast
March 22, 2021
The Football Association (FA) agrees three-year landmark deals with BBC and Sky Sports as primary broadcaster of the Barclays Women’s Super League from September 2021.
WSL games will be shown live across the BBC and Sky in the multi-million-pound deal. The deal will see the BBC broadcast 22 live matches, with a minimum of 18 shown on BBC One or BBC Two and Sky Sports show at least 35 games exclusively live per season.
Sky Sports Managing Director, Rob Webster, said: ”We are delighted to add the Barclays FA Women’s Super League to our expanding football portfolio. Our goal is to bring our customers more of what they love, and we are certain the WSL will be a success with our football-hungry viewers.
“We look forward to working with The FA and building a close partnership that helps grow the women’s game now and for future generations. With the addition of the Barclays FA Women’s Super League, Sky Sports truly is the home of football.”
Kathryn Swarbrick, FA Director of Commercial and Marketing, said: “We are absolutely thrilled to have secured this game-changing partnership that will ensure the Barclays FA Women’s Super League becomes more visible than ever before.”