FA names Budweiser as an official beer partner in a historical deal
By Shantanu Srivastav | February 28, 2018
Football Association (FA) has announced Budweiser as the official beer partner in a historical deal.
US brand Budweiser will replace Calsberg who was FA’s partner for 22 years. As part of the deal of which the finances haven’t been disclosed, Budweiser will also remain as the official beer partner of London’s Wembley Stadium. It will further play an active role investing in grassroots football initiatives.
Mark Bullingham, the FA’s commercial and marketing director, said: “Budweiser has been a great long-term partner across many different parts of football, so we’re delighted with this new, bigger partnership that will take support for the game and entertainment for the fans to the next level.”
“Our relationship with our current beer partner for the England Team comes to its contractual end after this summer’s World Cup and I would like to thank them for its support and contribution over our 22-year partnership,” he asserted.
Jason Warner, president of Anheuser-Busch InBev in North Europe said: “Football is more than just a game or our national sport – it is a huge part of our culture, one of our favourite forms of entertainment and one of the best ways to bring people together.
“This is why Budweiser and football have enjoyed a natural affinity for many years and why we’re pleased to strengthen our role in some of the nation’s biggest cultural moments through our FA partnership and presence at Wembley Stadium, one of the world’s most iconic entertainment venues.”