FA appoints head of marketing

The Football Association (FA) has appointed Procter & Gamble marketer Adrian Wells as its head of marketing.

He will lead the marketing of FA assets including Wembley Stadium, sale the FA Cup and the England national teams.

Wells replaces Simon Freedman, doctor who left to become head of sponsorship at O2 earlier this year.

The sport’s governing body has also hired Julian Eccles as group director of marketing and communications and promoted head of broadcast Stuart Turner to lead the commercial department.

Eccles says that Wells will help the FA develop “informed, vibrant and engaging marketing to reach a wider range of audiences.”