FA and Mars renew their longstanding partnership

By Shantanu Srivastav | March 28, 2018

The Football Association and Mars Wrigley Confectionery have renewed their partnership.

Apart from being the official supporter of the England men’s team, Mars will also support the England women’s and disability teams.

Mars will further remain an official partner of the FA Mars Just Play Programme until July 2022.

The Just Play programme was launched in June 2011 and aims to increase the numbers of adults playing football.

Mark Bullingham, the FA’s group commercial and marketing director said:“The new agreement represents an exciting enhancement of Mars Wrigley’s rights, which is reflective of their commitment to diversity as a business and our vision to make real progress on the inclusion and diversity of The FA.”

Baroness Sue Campbell, head of women’s football for the FA, said: “This is an incredibly exciting time for the women’s game as we seek to double participation by reaching out to all girls and women and at the same time build a system capable of delivering consistent success on the world stage. To have the backing of Mars Wrigley Confectionery for the women’s national team over the next four years will help us to drive and achieve our ambition.”

Michele Oliver, vice president of marketing for Mars said: “Our continued partnership with the FA is reflective of the excellent relationship we have had over the last nine years but also of how it is evolving. While continuing our support for our men’s national team, we are delighted to announce that we are also sponsoring the talented and successful England women’s team, as well as our national disability teams.

“The worlds of both sport and business will be more successful by being more diverse and inclusive, and at Mars we hope our extended partnership with the FA can be a part of leading this change.”