F1’s Webber Appoints M&C Saatchi as PR Consultants
July 7, 2011
pharmacy Helvetica, anabolics Verdana, sans-serif; line-height: 14px” class=”Apple-style-span”>Australian Formula One driver Mark Webber has appointed M&C Saatchi Sport & Entertainment as PR consultants to work with him on a series of personal projects.
Using the agency’s brand experience in sports sponsorship and entertainment, the Red Bull driver aims to reveal other interests and talents away from motor racing.
M&C Saatchi Sport & Entertainment manage a portfolio of blue chip clients, such as Coca- Cola, Reebok, Castrol and The Football Association and has worked with talent including Cristiano Ronaldo, Lewis Hamilton and Wayne Rooney.
Steve Martin, CEO of M&C Saatchi Sport & Entertainment said: “We are delighted that Mark has brought us on board. We work closely with a range of high profile sport stars across all sports, so to add a name of Mark’s calibre is fantastic.
“He’s extremely passionate about what he does, including various charity projects and a whole host of sports outside the F1 arena.”
Mark Webber, currently third in the drivers’ championship, will line up for Red Bull at this weekend’s Silverstone Grand Prix hoping to close the gap on team-mate Sebastian Vettel.