F1 announces TV and digital audience growth figures for 2017 season
January 5, 2018
Formula 1 (F1) has announced an increase in television and digital audience figures for the 2017 season.
The cumulative television audience stood at 1.4 billion, which represented an increase of 6.2% compared to 2016, with markets in Germany, Brazil, Italy and the UK all registering positive growth.
Cumulative viewing (live and non-live) of races remained at around 603 million, with a 1% increase in the live audience and improvements in cumulative viewing for both free practice and qualifying sessions.
The number of users of F1’s social media platforms also grew significantly during 2017, and now represent a combined total of 11.9 million followers on Facebook, Twitter, Instagram and YouTube. The growth compared to 2016 was up to 54.9%, making F1 2017’s fastest growing sport brand on social media.
Sean Bratches, Managing Director, Commercial Operations at Formula 1, said: “We are encouraged by the growth in audience numbers across linear and digital platforms during the 2017 season.
“Central to our efforts last season was to improve the fan experience across our platforms and it is encouraging to see the engagement that fans around the world have with Formula 1 media.
“Our work continues as Formula 1 fans will see material changes in 2018 with respect to both incumbent experiences and the creation of new ones. It is a good time to be a Formula 1 fan.”
