F1 Teams Up With Hutch For Mobile Games
By Sree Varma | December 21, 2018
Formula 1 plans to launch FIA Formula 1 World Championship mobile games for iOS and Android platforms in partnership with games studio Hutch.
Under the terms of the multi-year agreement starting in 2019, the games studio Hutch will develop official licensed games.
Frank Arthofer, Director of Digital, Licensing and New Business at Formula 1, said: “Since Liberty Media’s acquisition of Formula 1, we have sought to establish partnerships that can enrich the experience of fans via innovative digital channels.”
“We see Hutch as a leading mobile game development and publishing partner that can enable and reinforce that initiative, ensuring we engage our expanding, passionate worldwide community of fans.”
Hutch CEO Shaun Rutland said: “As a studio of petrolheads, this partnership with Formula 1 is an exciting opportunity to take Hutch to the next level. Following a series of successful global brand partnerships, we see huge potential for mobile-first games that will engage the Formula 1 community.”
Hutch has developed a string of popular car-focused games, including Top Drives, MMX Hill Dash 2 and Hot Wheels: Race Off.