Extreme E Partners Global Luxury Brand Moncler
By Community | December 17, 2020
Extreme E, the new electric off-road racing series, has announced it is partnering with Moncler.
The renowned global luxury brand will provide a dedicated uniform for Extreme E’s on-site team, protecting them from the elements during the remote races. The co-branded uniforms include some of the brand’s most iconic outerwear as well as sweatshirts, t-shirts, soft-accessories and shoes for a mix of terrains.
Extreme E and Moncler both share a common purpose when it comes to sustainability. The Italian luxury brand recently launched its new sustainability plan – Moncler Born to Protect – that renews the company’s commitment towards sustainable development and further integrates social and environmental responsibility into its business model, focusing on five strategic drivers: climate action, circular economy, fair sourcing, enhancing diversity, and giving back to local communities.
This ties in perfectly with Extreme E’s environmental aims to raise awareness on the climate emergency and inspire action, all while delivering motorsport in the most sustainable way possible, from hydrogen fuel cells for car charging, to no spectators on-site, to reduce the championships carbon footprint.
Alejandro Agag, Founder and CEO, Extreme E, said: “It’s great news that Moncler will be kitting out the Extreme E team on location. Not only are we heading to places like the Arctic in Greenland, where our team will need to be protected from the elements by the best quality gear, but it’s also crucial that we work with brands that share our same environmental ethos. Moncler is certainly the best partner to support us on both these levels.
“Moncler’s latest sustainability commitment covers many aspects of Extreme E’s focus. From reducing emissions and utilising clean energy, to supporting local communities, to embracing diversity –these are all things Extreme E stands for too.”
Founded in 1952, Moncler was born to protect from the cold. The Moncler Born to Protect Sustainability Plan extends this founding purpose of protection to people and to our planet, tackling some of the most pressing challenges facing the world. Like Extreme E, Moncler aims to be carbon neutral in 2021 and use 100% renewable energy by 2023.
Not only that, Moncler will soon have a Diversity and Inclusion Council to boost cultural change, something Extreme E is also championing with its stipulation that each team must field a male and female driver in a bid to drive equality in motorsport.
Giving back is also a key part of Moncler’s sustainability strategy by supporting local communities and ensuring all its employees are volunteering by 2022.
Moncler’s support to local communities is a crucial aspect of Extreme E’s plan too. As well as shining a spotlight on the environmental emergency, the series also seeks to leave a long-lasting positive impact through its Legacy Programmes.
Extreme E’s Legacy Programmes include national climate education for schools in Greenland with UNICEF, supporting agroforestry in the Amazon with The Nature Conservency, and planting a million mangroves in Senegal with the Oceanium NGO, with more projects to be confirmed.
The inaugural Extreme E season starts in March 2021 in AlUla, Saudi Arabia, before moving to Lac Rose, Senegal in May, Kangerlussuaq, Greenland in August, and the Amazon, Brazil in October, before the season finale in Patagonia, Argentina, in December.