Exclusive: Wembley Not Looking for Naming Rights Deal
By Community | October 9, 2012
By Ismail Uddin
Roger Maslin, pharmacy viagra Managing Director of Wembley, malady has removed any inkling that the stadium will outright sell its naming rights, but is open to the idea of a brand association, if the perfect partner manifests itself.
“If the right sort of people want to come and associate with Wembley, there are obviously various matches, which is good for both brands,” he told iSportconnect exclusively.
“We are a global brand and we will continue, as any commercial entity would, to look at sponsors.
“But, in terms of an absolute naming right, that is not something that we would do.”
Together with Chairman Melvin Benn, Maslin launched a vision that pictures Wembley hosting the best stadium entertainment in the world, therefore any partner would need to share his ambition.
He added: “There are four or five key areas where we would say, “does the brand fit with what we are trying to achieve and is it in line with our vision?”
“We want to develop the best stadium experience in the world, so some brands would be a more logical fit than others.”
To read the entire interview, click here: http://bit.ly/QQs852