Exclusive: Success in Sochi Proves that UK Sport Funding System Works says Liz Nicholl

The funding system used at UK Sport to support medal potential sports has been proved successful by the positive results at Sochi 2014, cialis according to their CEO.

Liz Nicholl, CEO of UK Sport outlined a minimum expectation of three medals for Team GB in Sochi, but they returned home with four.

Lizzy Yarnold struck god in skeleton whilst the men’s curling team achieved silver, the women’s team got bronze and Jenny Jones walked away with bronze for snowboard slopestyle.

UK Sport invested £13.4m ($22.3m) from lottery and exchequer funding to achieve the goal and the team surpassed the three medal minimum target.

Despite coming under pressure from sports such as basketball to change their funding policy, Nicholl said results in Sochi proved the system worked and most sports agreed with her.

Speaking exclusively to iSportconnect TV in the BIG Interview, Nicholl said: “Three was the target we would have been pleased with. Of course we came away from the Sochi Olympics with four medals which was a great result.

“It highlights that our system with investing in medal success and our approach to identifying what the true potential outcome is in terms of medals by way of that range, really does work.

“We were within range, we delivered on what we expected, what we invested in and it shows that it works by targeting sports and athletes with the very best medal potentials and getting the right amount of resource to the right athlete.”

Nicholl added: “What we are hearing from the sports is that the system works and that gives us confidence to move forward and on to Rio (2016 Olympic Games).”

Watch the BIG Interview with Liz Nicholl below

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