Exclusive: Success of London 2012 Helps “unprecedented” Ticket Sales for Glasgow 2014 says CEO
November 18, 2013
The CEO of the Glasgow 2014 Commonwealth Games, David Grevemberg has praised the impact London 2012 has had on his own event’s ticket sales.
The organisers of Glasgow 2014 announced that 92% of tickets had been sold for the event at the start of November, a figure that was reportedly far higher than London 2012’s figures at the same stage of ticket sales.
Speaking exclusively to iSportconnect TV, Grevemberg commented that the success of London 2012 was a major factor for Glasgow 2014’s positive ticket sales.
“Absolutely. The success of London 2012 has helped us in so many ways, particularly in ticketing,” said Grevemberg.
“The awareness that was built around London 2012 in terms of a number of sports has really helped galvanise peoples’ interests in various Olympic and Commonwealth sports. We have felt the support of that.
“We also have fewer tickets and some of our venues are smaller as well, but there is no question that the general interest in sport and the power of sport will continue to be felt for many years to come because of the success of London 2012.”
Grevemberg also highlighted his delight at the ticket sales and indicated that a number of sports had been far more popular than their initial business forecast predicted.
Unprecendented sales
“It is unprecedented to be in this position this early on for a Commonwealth Games,” Grevemberg commented.
“It is absolutely fantastic and it is exactly where we would want to be. In some cases we expected it to be successful in certain sports based on the demand.
“In other cases we were just overwhelmed and delighted with the response this early on.”
The former International Paralympic Committee (IPC) employee added: “However that does allow us to sell 8% more which is about 75,000 tickets.”
The Glasgow 2014 Commonwealth Games runs from 23 July to 3 August and will feature 70 teams of athletes from across the Commonwealth nations.