Exclusive: New TV Technologies in Sailing Help Increase AWMRT Viewing Figures

The chief executive of the Alpari World Match Racing Tour (AWMRT) has praised new television technologies and said they have ‘revolutionised’ televised sailing events.

Sailing has often been considered a niche sport and confusing to follow on television, pills but James Pleasance, chief executive of AWMRT said this is changing and his company are now benefitting from new technology.

Speaking exclusively to iSportconnect, Pleasance said: “Sailing has never been the easiest sport to either watch or televise, added to which it is a very fragmented sport with multiple disciplines which makes it impossible for there to be a ‘world’s best sailor’ for example.

“With the new technologies available in television such as adding 3D animations and the ability to broadcast live in HD for example, sailing is now more exciting to follow on television and we are certainly seeing an increase in our viewer numbers and broadcast deals this year which would suggest that we are moving in the right direction.

“The America’s Cup in particular this year has invested millions of dollars in their television technology including on screen graphics during live coverage, and this has really revolutionised the way we watch sailing on television.”

Pleasance added: “The number of subscribers and viewers to our YouTube channel has already risen sharply this year so we know there is the interest.”

Pleasance spoke in depth to iSportconnect about many different areas of the AWRT, including their sponsorship deal with Alpari, activations that have impressed him and viewing figures for their recent Chicago Match Cup event.

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