Our Exclusive insights Survey: Attracting Young Audiences Is The Main Industry Challenge

May 23, 2019

The first results of the new iSportconnect insights survey, powered by sports marketing agency Goodform, were unveiled yesterday at the CRM & Ticketing Masterclass in London.

Alexandra Kyrke-Smith, Goodform’s Head of Research and Insight, shared the results with Masterclass attendees ahead of her participation in an expert panel on Driving Engagement Through Data and Audience Understanding.

The insights Survey was created in response to an awareness that members of the iSportconnect community are looking for quality market intelligence about the trends driving the sports business.

In the first survey, we asked members to identify the top challenges facing the sports industry in 2019.

They replied by highlighting the following areas:

  • Attracting and engaging younger audiences
  • Financial sustainability
  • Attracting sponsorship
  • Integration of new technologies
  • Declining TV audiences on linear platforms

The chose Formula E to head the list of growing sports.

They also said that the biggest event of 2019 will be the Rugby World Cup by a wide margin, ahead of the FIFA Women’s World Cup and the ICC Cricket World Cup in second and third place.


The insights Survey gives you the opportunity to have your say on some pressing topics. The insights will be collated and shared for everyone’s benefit.

The survey takes no longer than 5 minutes.

Participants in the Survey are eligible to win a prize of a £100 Amazon voucher as a reward to taking part.

We’re pleased to announce that the winner for participating in the first survey is Claire Furlong, who is General Manager, Strategic Communications at the International Cricket Council.

To obtain the full report, just take part in the new survey, focused on the key area of Data & Analytics, and join the insights panel by clicking here.