Exclusive: Increase in PSA Broadcast Coverage Helping to Lure Sponsors says Gough

By Community | February 13, 2013

By Ismail Uddin

Professional Squash Association (PSA) chief executive, Alex Gough has revealed that the increase in broadcasts of the PSA World Tour has made it easier to target potential new sponsors. 

Earlier this year the PSA enjoyed unprecedented coverage for the PSA & WSA World Series Squash Finals which was seen by over 300 million viewers worldwide

Gough believes this is making it easier to get sponsors and also revealed the organisation is currently looking for partners. 

“Yes, it’s getting slightly easier,” he told iSportconnect. 

“Our next big task is looking for more sponsors and an overall Tour sponsor. That’s the next thing on the hit-list. 

“Off the back of that we can then start to invest further in the tournaments and we’re hoping that this increased TV presence will help us in that project – it’s all about the profile of the sport.” 

Squash are currently pushing to be included in the 2020 Olympics programme. 

Read Alex Gough’s full featured profile interview here>>