Exclusive: England Hockey’s Two Circles Deal to Boost Fan Engagement

By Community | October 18, 2012

Jonathan Cockcroft, for sale Commercial & Membership Director of England Hockey has reiterated his belief that the governing bodies’ partnership with Two Circles, price will boost fan engagement. 

Speaking exclusively to iSportconnect, Cockcroft said: “Two Circles is supporting a significant project we’re undertaking around our customer relationship management strategy. They are helping us to develop an insight driven approach to customer relations, which in turn will help us to better engage with all our stakeholders. In doing this, we will be able to better shape our products and services and improve the quality of their experience with hockey. 

“A more engaged customer base is more attractive to other stakeholders, such as sponsors, and will make hockey an even stronger proposition to prospective investors who will benefit from the ability to reach our audience and to match their brands to our customer demography.” 

Two Circles, specialists in enabling sports rights holders to drive commercial growth through data base marketing, will handle England Hockey’s CRM Strategy up to the next Summer Olympic Games in 2016.

The brief is to enhance the experiences of existing and potential new customers with England Hockey to drive commercial growth for reinvestment back into the sport.

The appointment of Two Circles is designed to address the opportunity within England Hockey and to develop a data driven campaign designed to directly engage with hockey fans and customers in England.

The project will aim to clearly identify details of hockey’s customers.  This will apply to those customers that already interact directly with England Hockey as club members as well as non-customers such as the majority of school or club players.