Excel Esports Adds New CEO And CCO
January 7, 2020
Excel Esports, is expanding with the addition of new CEO Wouter Sleijffers, and new CCO Robin McCammon.
Wouter Sleijffers joins the team as a well established and respected industry figurehead having overseen one of esports greatest success stories as CEO of Fnatic. In his four years at Fnatic, Sleijffers oversaw its transition from esports organisation to a global lifestyle brand. Since leaving the organisation Sleijffers has worked in a series of advisory roles for some of the most exciting new brands in esports, including Socios.com, Maika’i Copenhagen, Aggero and more.
“Excel Esports is the most beloved brand in UK esports, and I’m delighted to take up this new challenge of building the organisation into a household name on a global scale. My experience helping create one of the most established brands in the industry meant I recognised Excel’s extraordinary potential immediately, and I’m thrilled to be helping chart its course to become an international success,” said Wouter Sleijffers, Chief Executive Officer, Excel Esports.
Robin McCammon enters the esports industry for the first time with his move to Excel Esports, having spent over 20 years in the sports and lifestyle industries, 18 of which were spent at iconic sportswear brand Adidas. During his time at Adidas, McCammon was the global lead of the World Cup 2014 project, 2012 UEFA Euro and was responsible for Adidas’ relationships with some of the biggest sports organisations in the world including FIFA, Chelsea FC and Liverpool FC. McCammon led the marketing programs for the FIFA Women’s World Cup in 2015 in Canada, and 2019 in France, and was responsible for developing the global profile of international grassroots soccer programme Coerver Coaching.
“In Excel, the boldest British esports brand, I have found a tremendous opportunity to leverage my experience in the sport and lifestyle world to build something truly new with the team that goes beyond what’s expected of an esports organisation. I’m delighted to join the fastest growing entertainment sector with such an immensely ambitious and disruptive company, and I very much look forward to getting my teeth into establishing Excel as a world leader in the esports space,” commented Robin McCammon, Chief Commercial Officer, Excel Esports.