Everton Training Ground Sponsorship Deal Revealed

January 6, 2017

English Premier League side Everton have agreed a deal with USM Holdings to rename their training ground Finch Farm.

The complex will be renamed USM Finch Farm until the expiration of the contract in January 2022. USM Holdings become Everton’s first training ground.

USM Holdings is the holding company for the business interests of Russian billionaire Alisher Usmanov, who owns a 30% in fellow London-based EPL club Arsenal. However, USM Chairman Farhad Moshiri is majority shareholder of Everton.

USM Holdings will receive substantial marketing rights as part of the deal, which is designed to improve global brand growth for their businesses.