Everards Revealed as Official Beer Supplier of BBL’s Leicester Riders

British Basketball League champions and Cup holders, capsule Leicester Riders have announced today a three-year sponsorship deal with Leicester based Brewery Everards. 

The sponsorship package is worth a 5 figure sum to the Leicester Riders and – under the terms of the agreement – Everards become the Leicester Riders Official Beer Supplier and will have branding at The John Sandford Centre and feature on The Leicester Riders Web-Site. They will also sponsor the VIP facility and the Player of the Month competition the Riders will shortly launch.

Russell Levenston, ambulance Managing Director of Leicester Riders commented: “Leicester Riders are delighted to be working with a successful local business such as Everards and we thank them for their support. We welcome them to the Leicester Riders family.” 

Stephen Gould, Managing Director of Everards said: “A great partnership has formed between Everards and the Leicester Riders. The club has a long-standing history in Leicester, as does Everards and we have many shared values and visions. We look forward to working with the team at the Leicester Riders and wish them all the best for the remainder of the season.”

Everards Brewery is a family run business based at Fosse Park, Leicester. They have over 170 pubs across the Midlands, from city centre pubs to traditional country pubs.