iSportConnect Masterclass+ events provide senior executives with a platform to share and debate the opportunities and issues facing the business of sport.

They are half day invitation-only events which focus on solving real industry challenges through peer group discussion and provide an opportunity to network and learn from like-minds, building the relationships that will change the industry for the better.

Topic Background:

According to a 2021 Bloomberg report, Gen Z account for $360 billion in disposable income. Businesses are trying to figure out how to market to this generation and many struggle to get them to buy, especially as their spending habits differ significantly from previous generations.

Workshop 1 – How to convert your Gen Z audience into customers

Discussion Topics:

  • ●  How important is the Gen Z audience?
  • ●  What successes or failures have you experienced from yourattempts to monetise Gen Z audiences?
  • ●  Where do you start if you want to monetise Gen Zaudiences?
  • ●  How do you grow with Gen Z as their disposable incomegrows?

Workshop 2 – How to make your property a priority for Gen Z brands

Discussion Topics:

● What Gen Z brands are leveraging sports and entertainment properties most effectively?

● What are the must-have partnership assets that Gen Z brands are looking for?

● What new capabilities do rights holders need to acquire to successfully retain Gen Z brand partner


Guest Speakers

Maria Rua-Aguete

Senior Research Director, Media and Entertainment, Technology Fellow, Omdia

Kahlen Macaulay

Senior Manager, International Sports Partnerships, Snap

Max Signorelli

Principal Analyst, Media & Entertainment, Omdia

Craig Edmondson

CCO, Fnatic

The Agenda

9:30: Registration and Networking

10:00 – Data Presentation – Gen Z Sports Consumption Trends

10:15 – Panel: Monetizing Gen Z Fan Engagement

11:00 – Workshop 1 – How to convert your Gen Z audience into customers

11:45 – Networking

12:15 – Workshop 2 – How to make your property a priority for Gen Z brands

13:00 – Lunch

14:00 – End of Masterclass


The Location

Omdia (Informa PLC),

240 Blackfriars Road




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