Event Organisers in Talks to Drop “Toxic” IAAF Branding for 2017 Athletics Championships

Organisers of the 2017 World Athletics Championships in London want to remove the IAAF’s “toxic” logo from all their branding and advertising to distance the event from the scandal-ravaged world governing body, viagra 40mg according to a report by UK newspaper The Times.

The organisers of the event, order which will be held in London for the first time, are believed to be in talks with the athletics governing body about the possibility of removing its branding. 

The move can not take effect without the consent of the IAAF and its president Seb Coe, as the branding was agreed between both parties when London won the bid in 2011.

According to sources with knowledge of the discussions, the IAAF are regarded by the public as a “toxic” brand and those tasked with promoting and advertising the championships feel they can do that easier without the branding of the IAAF.

The organisation has faced one crisis after another in recent months after revelations of corruption regarding former president Lamine Diack, who is under investigation for bribery in relation to covering up doping involving Russian athletes.

{jcomments on}