Eurosport To Broadcast Tennis US Open In Asia From 2013

By iSportconnect | April 19, 2012

Eurosport has been awarded the rights to broadcast the prestigious US Open Tennis Grand Slam throughout 17 Asian markets in both Live and HD formats on a three year contract.

 

The agreement, doctor which begins in 2013 and ends in 2016 was brokered through the agency of IMG Media. This will mean the US Grand Slam will be displayed on the channel for the next four years and broadcast in the 17 markets in which Eurosport is currently available throughout Asia.

Eurosport will have the exclusive rights into Brunei, medic Cambodia, apoplectic East Timor, Hong Kong, Indonesia, Laos, Macau, Malaysia, Mongolia, Myanmar, North Korea, South Korea, Taiwan, Vietnam and non-exclusive rights into Singapore, Thailand and the Philippines.

The deal extends the Eurosport Group’s global reach, with the US Open already being broadcast across 59 countries in Europe.

 

“Eurosport continues to raise the bar in its production and distribution of the US Open, one of the world’s most anticipated sporting events,” said Gordon Smith, USTA Chief Operating Officer and Executive Director.  “By expanding our partnership with an industry leader, the USTA can bring its world-class event to millions of viewers and tennis fans in Asian markets.”

Arjan Hoekstra, Managing Director, Asia-Pacific at Eurosport commented: “We are delighted to secure the rights to broadcast the US Open live and in its entirety across 17 markets in Asia. We are committed to bringing the best of tennis to as wide of an audience as possible throughout the region and look forward to working with the USTA in delivering the exemplary coverage for which Eurosport has become synonymous.”

With this new contract, Eurosport Asia-Pacific has now expanded its tennis offering to fans, which in 2012 already includes over 500 hours of coverage of the WTA Season, covering all 21 WTA premier tournaments as well as the season ending WTA Championships in Istanbul from 23 to 28 October 2012.