Eurosport to Broadcast ATP Power Horse Cup from 2013
By Community | October 10, 2012
Eurosport has secured a three-year deal to become the exclusive European media partner of the new ATP Power Horse Cup from 2013 to 2015.
Eurosport will broadcast extensive LIVE HD coverage on Eurosport and Eurosport 2 channels across 59 countries. The deal includes digital rights for all matches and Eurosport will also become the host broadcaster of the tournament. It will be the first time Eurosport is host broadcaster for an ATP event.
Formerly known as the Power Horse World Team Cup, the Düsseldorf outdoor clay court tournament is adopting a new format from 2013 by joining the ATP World Tour 250 series.
Held the week before the French Open the tournament is an appropriate addition to Eurosport’s tennis portfolio which includes LIVE coverage of the Roland Garros Grand Slam in Paris.
This exclusive partnership was signed with tournament director Dietloff von Arnim, who said: “We are delighted to continue with the strong tradition of ATP tournaments in Düsseldorf and welcome the arrival of an ATP 250 tournament at Rochusclub. With this new tournament status comes a new name and we are very pleased to retain Power Horse as our title sponsor. We are happy and proud to have Eurosport as our host broadcaster for a minimum of the next three years. Our new partnership promises excellent coverage for all tennis fans and sponsors, not only in Germany, but also in all European territories.”
Géraldine Filiol, Eurosport Deputy Managing Director in charge of acquisitions, said: “We are delighted to become the European media partner of the Power Horse Cup, especially at such an important moment in the life of the tournament. We will help the new ATP 250 tournament develop by providing extensive coverage to all fans in Europe on our channels Eurosport and Eurosport 2 as well as on internet and mobile through the Eurosport Player.”