Eurosport Sign Six-Year Deal with International University Sports Federation
September 24, 2012
The Eurosport Group and the International University Sports Federation (FISU) announce they have signed a six-year agreement, starting in September 2012.
This long-term partnership will give the Summer and Winter Universiades – FISU’s highly successful global multi-sport events – comprehensive television coverage on an international basis across Eurosport’s unrivalled pan-European network.
Eurosport will also produce a monthly TV show called CAMPUS dedicated to the World University Championship events and FISU’s global commitment to excellence in body and mind.
The multi-media partnership is completed with the creation of a dedicated university sports section on Eurosport.com which will include the latest results, sport news and videos about the World University Championships and Universiade events. This section will be launched initially in English and French by end of September 2012.
Eurosport has been the home of the Olympic Games and Olympic sports for over 20 years and will bring this knowledge and expertise of multi-sport events to showcase and promote the Universiades.
Eurosport and Eurosport 2 will broadcast 60 hours in HD for each Summer Universiade and 40 hours in HD for each Winter Universiade.
The Summer and Winter Universiades, held every two years, gather student athletes aged 17-28 and are second only to the Olympic Games in terms of number of participating athletes and countries represented.
The Universiades have proven to showcase future stars who have gone on to perform at World Championship and Olympic level. As an example Australian swimmer Cate Campbell, a Gold medal winner in the women’s 4x100m freestyle relay at the 2011 Universiade, became Olympic Champion at the same event in the London 2012 Games.
The deal with FISU includes TV broadcast in Europe of- the 27th, 28th and 29th Summer Universiades, held in Kazan, Russia on 6-17 July 2013, Gwanju, Korea on 3-14 July 2015 and Taipei, Chinese Taipei on 19-30 August 2017.
The 26th, 27th and 28th Winter Universiades, taking place in Trentino, Italy on 11-21 December 2013, Granada, Spain in 2015 and Almaty, Kazakhstan in 2017.
CAMPUS will be a 26-minute TV show, broadcast on a monthly basis until December 2017.
The programme will cover the World University Championships, organised by FISU and follow preparations for the Universiades, feature profiles and interviews with the Universiade athletes and explain FISU’s values and university spirit.
CAMPUS goes on air for the first time on Eurosport on 26 September at 21:00 CET. It will include a special focus on the FISU Gala in Kazan on 22 September.
FISU President Claude-Louis Gallien commented: “I am extremely pleased that FISU has signed a multi-year partnership with Eurosport for our upcoming events. Like FISU, which strives for Excellence on the academic campus and on the sports field, Eurosport has been pursuing excellence in bringing the major international sports events in the homes of many sports fans. I am confident that with the help of Eurosport the International University Sport Movement will continue to grow in popularity worldwide.”
Laurent-Eric Le Lay, Eurosport Chairman & CEO said: “We are delighted to have this opportunity to bring Eurosport’s unrivalled expertise and multi-media credentials to this long-term partnership with FISU, which will enable fans to follow the upcoming athletes of the future. We are committed to being the first to showcase the best young rising stars in sport as we do with football for example with the NextGen Series and other international youth competitions. We are looking forward to developing a strong relationship with FISU which will give a platform to its highly respected events, commercial partners and key messages. Eurosport is committed to ensuring action from the Universiades and its associated events are accessible to sports fans across Europe.”