Eurosport secures worldwide 6 day cycling coverage

The Six Day Series, impotent will be broadcast by Eurosport for its inaugural 2016/17 season. 

Eurosport, will hold exclusive worldwide rights, as well as working with the organisers to help grow the series through strategic sublicense agreements with local broadcasters across the globe.

The Six Day Series is owned and operated by Madison Sports Group in a new format.

Peter Hutton, CEO of Eurosport, said: “The Six Days Racing series has undoubtedly found its natural home at Eurosport, where we fuel the passion of fans all year round with an unrivalled calendar of world-class cycling.

“We are always looking at how we can innovate in the sport, be it using augmented reality to explain the intricacies of cycling or creating the first ever 360° VR film shot during a competitive cycling race.  Given this commitment to find new ways to bring fans even closer to their sport, we are particularly excited to partner with Six Day Racing and support their ambition to transform track cycling.”

Mark Darbon, Madison Sports Group CEO, said: “The Six Day Series is bringing a discipline with a fantastic history right up to date and having a quality live broadcast partner is vital. Eurosport knows cycling inside out and is absolutely the right partner to be working with as we launch the first ever Six Day Series.

“We’ve given Six Day racing a makeover to make it more compelling, more exciting and more accessible for spectators – whether they’re in the venue or watching at home. We cannot wait to get started.”

Hospitality tickets for the event are still available through Sportsworld