Eurosport launches new campaign for Olympic Winter Games PyeongChang 2018
November 27, 2017
Offering a further hint at how Eurosport will redefine the Olympic Games viewing experience, the broadcaster today launched a new campaign, ‘Make It Yours’, for its coverage of the Olympic Winter Games PyeongChang 2018.
The new films, released today across Europe, showcase how Eurosport will make every minute available as part of the first fully digital Games for Europe, through live and on-demand coverage across all screens and devices.
The ‘Make It Yours’ campaign celebrates how fans across Europe will be able to personalise their Olympic Winter Games viewing experience, empowering them to take control and choose what they watch, when they watch and how they watch their favourite sports and local heroes.
The campaign also sees the debut of Eurosport’s anthem for its coverage of PyeongChang 2018, a modern remake of the classic Queen song, ‘I Want It All’.
Discovery Communications and Eurosport unveil plans to transform Olympic Winter Games viewing experience https://t.co/JBWv2JgxDy pic.twitter.com/2WdCwNWqtk
— iSportconnect (@iSportconnect) October 30, 2017
Peter Hutton, CEO Eurosport, said: “We made a promise to redefine the fan viewing experience for PyeongChang 2018.
“Queen’s ‘I Want It All’ is a classic song from an iconic band, who have a history of writing songs that become synonymous with sporting success. The lyrics really speak to our ambition of delivering anytime, anywhere content for fans during the Olympic Winter Games.”
Antonio Ruiz, Vice President of Marketing Eurosport, added: “We wanted to develop a campaign that would underline to fans that when it comes to the Olympic Games on Eurosport, they can have it all: every minute, every sport and every athlete.
“It aligns perfectly with our ambition to deliver the first fully digital Games for Europe as part of our commitment to reach more people across more screens in Europe. Together with our new Eurosport anthem, working with some of the best names in the creative business, we’ve created a new, fresh Olympic Games identity for Eurosport.”
