Eurosport Joins Forces With International Sambo Federation

July 31, 2019


Eurosport has partnered with the International Sambo Federation in an agreement that will see the martial arts sport showcased in up to 65 countries across Europe and the Asia-Pacific regions.

Eurosport will show live coverage of the annual World Championships in November and extended highlights of the yearly World Cup in Europe and Asia-Pacific. Coverage in Europe will be simulcast on Eurosport’s OTT streaming service, the Eurosport Player.

Eurosport’s four-year partnership with the International Sambo Federation will be supported by a dedicated television and digital campaign as well as a host of unique content to help engage audiences through compelling story-telling.

As part of its content strategy, Eurosport will work in collaboration with the International SAMBO Federation to develop a series of new programming including a Sports Explainer episode to help viewers better understand the sport, profiling some of the greatest athletes to grace the sport in SAMBO Legends in addition to a SAMBO-themed Zoom episode where viewers will be given an in-depth analysis of the techniques in the sport.

Laurent Prud’homme, SVP Rights Acquisitions and Syndication, Eurosport, said: “We are thrilled to be working in partnership with the International SAMBO Federation to help enhance SAMBO’s global reputation as a world-class sport through our television and digital coverage. Over the next three years, Eurosport will work along with the FIAS to develop a bespoke editorial strategy that will ultimately raise the appeal and awareness of the sport.”

Vasily Shestakov, President of the International SAMBO Federation, added: “It is a great honor for the International SAMBO Federation to cooperate with the Eurosport, which is the sports broadcasting leader in Europe and the Asia-Pacific region. Thanks to these efforts, hundreds of millions of people all over the world will be able to witness the main international SAMBO events.

“I believe that in the nearest future all the martial arts fans will be able to experience unforgettable emotions enjoying the SAMBO fights live. Therefore, the number of fans of our sport, which was recognized by the International Olympic Committee last year, will exponentially increase.”