Eurosport Extends Eurocup Broadcasting Rights Deal

By Community | October 25, 2012

EuroleagueBasketball and the Eurosport Group have announced Eurosport 2 will remain the official broadcasting partner of the Eurocup for a further three seasons until 2015.

As in previous seasons, Eurosport 2 will cover several games live each week for the duration of the deal. The channel will also produce and broadcast in HD the showpiece EurocupFinal, which becomes an exciting standalone match for the 2012/2013 season. Finally, Eurosport 2 has developed a new on-air look for its Euroleaguemagazine show which will be broadcast on Tuesdays in the build-up to live action.

Eurosport 2 is one of the fastest-growing TV channels in Europe, reaching 61 million households in 18 languages across 47 countries. Its coverage of the Eurocupsince 2005 has accompanied the growth of the competition into a brand that is followed closely by millions of fans throughout Europe and the rest of the world. This season the Eurocupwill feature 32 clubs from 17 countries.

The deal also includes broadcast of the Eurocupand Euroleaguemagazine in the 17 countries covered by Eurosport in the Asia Pacific region.

EuroleagueBasketball Director of Televison& New Media Rights AndreaBassan isaid: “It is a significant achievement to reach a new deal with Eurosport that will bring our partnership to 10 full seasons. We appreciate all that Eurosport has done for us and will do for us and are thrilled that theEurocupcontinues to grow and to give Eurosport an excellent product to broadcast.”

Julien Bergeaud, Director of Broadcasting and Programmes, Eurosport Group said:”We are delighted to extend our long-term partnership with Euroleague Basketball, with whom we have a particularly strong relationship. Since its launch in 2005, Eurosport 2 has grown together with the Eurocupand our coverage of the competitions is a major part of the channel’s identity, consolidating the strategy of broadcasting team sports. We look forward to another successful season working hand-in-hand withEuroleagueBasketball.”