Eurosport Extends Bundesliga Broadcast Deal

June 27, 2011

Eurosport has extended its Bundesliga broadcast contract with the Deutsche Fußball Liga (DFL) to broadcast the competition into the Netherlands.

The extension of the deal gives Eurosport TV and digital rights for all Bundesliga and Bundesliga 2 games in the Netherlands from the start of the 2012/13 season to the end of 2014/15. Their coverage will consist of five live matches per week, supported by a weekly highlights programme, dedicated magazine shows, interviews and expert analysis.

Eurosport 2 will, from 2012, broadcast the Bundesliga in 23 countries.

Laurent Eric Le Lay, Eurosport’s chairman and chief executive, said: “We are delighted to again extend our partnership with DFL to bring Bundesliga action to fans in the Netherlands. Eurosport 2 has significantly contributed to increased international reach and ratings for the Bundesliga and this new deal with DFL confirms our strategy for the acquisition of premium rights and enhances the regional offer of the channel.”

The DFL, which sells broadcasting rights under its marketing subsidiary DFL Sports Enterprises (DFL SE), has also completed deals with Setanta Sports Australia for coverage in Oceania and sports rights agency MP & Silva was awarded the rights for Belgium, Vietnam and Japan.

The DFL SE will individually market the rights in the coming months for seven countries in southeast Asia (Indonesia, Cambodia, Laos, Macao, Myanmar, the Philippines and Taiwan).

DFL SE managing director Jörg Daubitzer said: “The results of the bid invitation underscore our double digit percentage growth. We are increasingly entering agreements directly with broadcasters with whom we aim to build long-term, valuable partnerships. We are therefore confident that we will successfully market the remaining rights in southeast Asia individually.”