Eurosport Extends Bundesliga Broadcast Deal in 22 Countries
December 4, 2013
Eurosport has extended its partnership with DFL Sports Enterprises GmbH to broadcast the Bundesliga for a further two seasons up to 2016-2017.
The deal renews Eurosport’s exclusive TV and digital rights, including sub-licensing rights, for all matches of Bundesliga and Bundesliga 2 in 22 territories in the Nordic, Central and Eastern European region.
The 22 territories included in the agreement are: Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Hungary, Iceland, Kosovo, Latvia, Lithuania, Macedonia, Montenegro, Norway, Poland, Romania, Serbia, Slovakia, Slovenia and Sweden.
Eurosport 2 coverage includes five LIVE Bundesliga matches per weekend, a weekly highlights programme, dedicated magazine shows as well as interviews and expert insight from top consultants.
All LIVE Bundesliga action will also be available in the licensed territories on the Eurosport Player, the group’s online subscriber simulcast service for mobile, PC, tablet and connected TV users.
Eurosport 2 started broadcasting the German Leagues in 2009 and further extended its initial agreement with DFL Sports Enterprises, the commercial arm of the DFL, in 2011.
Eurosport CEO Jean-Thierry Augustin said: “Eurosport has played a key role in broadening the fan base for the Bundesliga beyond the German market and this is can be attributed to the depth of our coverage and the success of the teams within the League over that period. The Bundesliga continues to set a benchmark of quality in European football and Eurosport is proud to further extend our relationship for two additional seasons and to offer this premium content to subscribers in the 22 countries.”
Jörg Daubitzer, Managing Director of DFL Sports Enterprises added: “We recognize the value of our partnership with Eurosport, with whom we have forged a long-standing partnership based on mutual appreciation and stability. Bundesliga fans in Northern, Central and Eastern Europe have been served extremely well by Eurosport, and over the past four years have seen considerable advances in terms of both volume and quality of coverage. This new agreement complements Bundesliga’s growth strategy and reflects the positive development the Bundesliga has enjoyed over the last several years. We are very pleased to have concluded the agreement, and equally pleased to have received this vote of confidence from a key current partner.”