Eurosport Guinness PR14 Peter Hutton

Eurosport expands Guinness PRO14 broadcast partnership

September 7, 2017

Eurosport today announced it has secured the rights to show this season’s Guinness PRO14 in 62 countries and territories across Europe and Discovery-owned Rugbypass and Setanta in Asia.

Now in its second season as a broadcast partner of the competition, the agreement will see Eurosport and Eurosport Player show all home and selected away games – if locally produced – featuring Italian teams in the Guinness PRO14, underlining its strategy to showcasing premium content exclusively live for millions of passionate sports fans.

Eurosport Italia will have exclusive rights to the competition.

The 2017-18 season kicked off last weekend (1 September) with Eurosport showing Munster’s defeat of Benetton Rugby in Cork and will continue this weekend when Benetton host Ulster. Eurosport will also broadcast Scarlets’ trip to the Stadio Sergio Lanfranchi to take on Zebre on Sunday.

Eurosport CEO Peter Hutton said: “At Eurosport we are committed to giving our viewers the very best in premium sporting content and we are thrilled to once again be a part of the Guinness PRO14 after coming on board last season for the first time.

“We have had a taste of this competition already and were royally entertained and we cannot wait to build on what we delivered last season by adding the option to watch games on the Eurosport Player. The expansion of the Championship into South Africa brings a truly unique dynamic to the Guinness PRO14.”

Martin Anayi, CEO of PRO14 Rugby, said: “To have Discovery Eurosport on board once again is fantastic news for our fans in Italy as well as across Europe and Asia. As a broadcast partner we were delighted to see what Eurosport could bring to the table during the last campaign.

“This year, Eurosport will broadcast even more games to supporters across Europe and Asia and we’re particularly excited that Guinness PRO14 games will be made available on the Eurosport Player. From a digital perspective sports fans are incredibly savvy and they are pushing the market to deliver more and more products like the Eurosport Player and it’s great to know that fans in over 60 countries will be able to access that.”

Eurosport Guinness PR14 Peter Hutton