Eurosport Bolsters Its Offerings With UCI Partnership
January 20, 2021
Eurosport continues to cement its place as the go-to destination for millions of cycling fans across all disciplines in Europe in 2021 after securing a raft of rights to world-class Union Cycliste Internationale (UCI) events from the European Broadcasting Union (EBU).
The agreement incorporates some of the UCI’s blue-chip events including the UCI Road World Championship, UCI Track Cycling World Championship, UCI Mountain Biking World Championship, BMX World Championship, Urban Cycling World Championship, Cyclo-Cross World Championship** as well as the conclusion of the Cyclo-Cross World Cup season with exclusive coverage in over 35 markets and territories across Europe***.
In 2021, Eurosport will also screen over 290 days of live men’s and women’s cycling as well as un-matched coverage of the sport’s most prestigious races including every Grand Tour, all five Monuments and over 35 UCI World Tour events screened across Eurosport, Global Cycling Network and Eurosport’s offering on discovery+ in markets where it has been introduced****.
In addition, Olympic Games Tokyo 2020 will see the world’s elite cyclists compete for 22 medals across track and road cycling events over 16 days of top-class competition with every minute live and available to watch only on Discovery’s platforms.
Andrew Georgiou, President, Eurosport and Global Sports Rights & Sports Marketing Solutions, said: “The new UCI agreement secured through EBU is testament to our commitment serving the world’s largest community of cycling fans whether it be through Eurosport or GCN and strengthens Discovery’s ties with the UCI. Discovery is already working closely with the UCI on several initiatives, with Eurosport Events set to be a key partner in delivering the new UCI Track Cycling Champions League competition, due to kick off later this year.
“2021 will be a year to remember for cycling fans and we’re delighted to be able to follow the journeys of the world’s best cyclists year-round across multiple disciplines as they prepare themselves to compete at the Olympic Games. Our heritage in cycling is second to none and whether it be on Eurosport, discovery+ or on GCN for the most passionate cycling fans, Discovery will ensure the broadest audience enjoys a fully immersive experience of hundreds of events, meaning every story will be covered throughout the year.”