Eurosport Announce Olympic Broadcasting Plans
July 27, 2011
Eurosport, erectile the official pan-European Olympic broadcaster since 1992, stomach marked the official Olympic one-year countdown today by unveiling its multi-platform programming offer leading up to, and including, the Games in London 2012.
The one-year countdown will be featured on Eurosport’s TV channels throughout July 27 with a series of vignettes from top Olympic athletes, past and present, including messages from LOGOC Chairman and Olympic gold medallist Sebastian Coe, triple-jump World record holder Jonathan Edwards and women’s No.1 tennis player, Caroline Wozniacki.
On Eurosport.com there will be an Olympic section and dedicated news stream with the day’s top stories from in and around London.
During the Olympic Games in London, the 12th consecutive Olympics to be broadcast by Eurosport, there will be 75 Eurosport journalists and production staff on site, bringing over 380 hours of high definition (HD) broadcast.
The channel is committed to 10 hours of live coverage each day. As well as all the live sporting action, Eurosport will produce magazine shows and news flashes in the run up to the Games and during the event itself to bring viewers all the Olympic passion and emotion direct from London venues.
Laurent-Eric Le Lay, Eurosport Chairman & CEO, said: “As an official Olympic broadcaster for two decades, Eurosport is delighted to announce its diverse and exciting programming line-up for London 2012, which will include superb live coverage in HD. The year to go date outlines the calendar of events we will broadcast to enable fans to follow the stories and see the qualifications of athletes across many sports in the Olympic programme.
“Thanks to our sporting expertise and Olympic savoir-faire we will bring some of the most comprehensive and qualitative coverage to Eurosport’s TV channels and Eurosport.com’s online and mobile operations – to make this the most ‘connected’ and accessible Olympics ever on our platform.”