Eurosport & IMG Ink Joint Media Rights Deal for LTA Events

The Lawn Tennis Association (LTA), site the governing body of tennis in Great Britain, has revealed today that Eurosport and IMG Media have signed a new joint five-year media rights partnership with the tennis body. 

Eurosport and IMG Media will distribute the rights, outside of the UK, across all media platforms for the LTA-run ATP tournaments. These currently include the Aegon Championships at The Queen’s Club in West London and the Aegon International Championships at Devonshire Park, Eastbourne.

The deal also includes the new WTA international event to be held in Nottingham from 2015, during the new three-week gap between Roland Garros and Wimbledon. 

Eurosport will continue to broadcast the LTA tournaments across its pan-European network, while IMG will for the first time manage media rights distribution outside of Europe. 

Simon Long, Chief Commercial Officer at the LTA said:  “This is very welcome news as it builds on our successful, long-standing partnership with Eurosport and, in collaboration with IMG, offers fans from across the world the opportunity to enjoy coverage of world class grass court tennis in the UK.” 

Geraldine Filiol, Deputy Managing Director, Rights Acquisitions at Eurosport said: “We are very pleased to retain the rights to these popular events for the next five years. The tournaments enhance Eurosport’s tennis offer and perform well in our programming calendar at the start of the grass court season.” 

Ed Mallaburn, Vice President, Head of Tennis at IMG Media added: “We are delighted to be working with the LTA and Eurosport to help establish the global significance of the extended grass court season.”