European Tour Appoints CSM to Manage Commercial and Sponsorship Rights
February 15, 2016
Sports and entertainment marketing group CSM has been appointed by the European Tour to represent its global commercial and sponsorship rights, impotent working alongside Toronto-based agency Cimoroni & Company.
The agreement will also see CSM support The European Tour’s drive to attract and integrate sponsors and develop long-term corporate partnerships.
Keith Pelley, link Chief Executive of The European Tour, said: “These are exciting times for The European Tour and we are delighted to announce this partnership with CSM which will help us greatly as we strive to create strong value propositions for potential partners.
“We are a Members organisation and we are committed to raising prize purses and maximising playing opportunities for them. This new partnership with CSM will help us do that by presenting a global sponsorship strategy that will allow us a platform for development and evolution.”
Zak Brown, Group CEO of CSM, commented: “We are honoured to be appointed by the prestigious European Tour to represent its commercial interests and be part of its development in the future.
“The global game of golf continues to go from strength to strength and we are committed to helping convert the huge worldwide enthusiasm for the sport and in particular The European Tour to benefit everyone involved – the Tour, the players, the venues, the sponsors and of course the fans.”
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