European Handball Federation Gets Sports Retailer Intersport as Long-Term Sponsor

December 15, 2011

The European Handball Federation (EHF) has obtained a long-term sponsorship agreement with Intersport, ampoule the biggest sporting goods retailer worldwide for the Men’s and Women’s EHF European Handball Championships (EHF EURO).

The contract runs from 2012 to 2016 and covers the next six events. Infront Sports & Media the marketing partner of the EHF broquered the deal.

As an Official Sponsor of the EHF EURO, pills Intersport will be present at all the final events, benefitting from prime advertising space in camera view and logo integration on all official print and online publications. Intersport can also take advantage of activation and promotional opportunities onsite as well as a range of corporate hospitality options and tickets. Furthermore, it obtains the right to use the official tournament logos.

Franz Julen, CEO of Intersport International Corporation, said: “Team sports in general and handball in particular are a core competency of most Intersport shops. This is why Intersport has been supporting this dynamic and popular sport for many years. Thanks to the extensive media coverage of the EHF EURO events, we will be able to address our customers in key markets such as Scandinavia, Central and Eastern Europe through a high impact and emotional environment that will significantly increase awareness of the Intersport brand.”

EHF President, Tor Lian, added: “I am delighted that a major international sports brand such as Intersport has chosen to sign a long-term agreement to partner the European Handball Federation’s flagship national team event. Both the Men’s and Women’s EHF European Championships involve the sport’s top stars and leading national teams and attract extensive media, TV and spectator interest across the world, providing the ideal platform for international companies to promote their brands.”

The Men’s EHF EURO 2012 is scheduled from 15 to 29 January in four cities across Serbia. The women’s event follows from 2 to 16 December in the Netherlands. The events take place every two years with 16 of the best national teams fighting for the European Championship title.